Company Overview
A1 Equipment is a London-based e-commerce business specialising in premium popcorn machines and fun food supplies for events, cinemas, and entertainment venues. When they approached AdsVantage London (AVL), their main challenges were inaccurate conversion tracking and a return on ad spend (ROAS) that was too low to support ambitious growth.

Conversion Tracking and Campaign Optimisation
The first step was to correct the conversion tracking setup to ensure accurate data collection. With reliable reporting in place, we were able to analyse performance properly and identify areas where campaigns could be improved. From there, AVL refined and optimised campaigns across Google Ads, Meta Ads, and LinkedIn Ads, ensuring each platform contributed effectively to both sales and brand visibility.

Driving Higher ROAS and Revenue Growth
Through strategic adjustments and tailored campaign structures, we boosted A1 Equipment’s ROAS from 5x to a consistent 12x - well above industry benchmarks. With this level of performance, the business had the confidence to reinvest and scale its marketing activity further. As a result, A1 Equipment generated over £1 million in sales, turning paid media into a key driver of revenue growth.

Conclusion
Our work with A1 Equipment demonstrates how expert PPC management across multiple platforms can transform e-commerce results. By improving data accuracy, maximising ROAS, and scaling campaigns strategically, AdsVantage London delivered measurable growth that exceeded expectations. If your business is ready to achieve similar results through Google Ads, Meta Ads, or LinkedIn Ads, get in touch with AVL today for a free, no-obligation consultation.