Company Overview
Diabetes Norfolk is a charity dedicated to supporting people affected by diabetes across the Norfolk region. Their mission is to provide resources, information, and community support to help individuals manage the condition more effectively. The charity partnered with AdsVantage London (AVL) to increase website traffic and strengthen their connection with the diabetes community through targeted campaigns on Meta (Facebook and Instagram) and X (Twitter).

Social Media Campaign Strategy
We launched a series of carefully targeted campaigns across Facebook, Instagram, and Twitter, focusing on individuals actively seeking information and support related to diabetes. By tailoring messaging and creative content to resonate with this audience, we improved visibility and ensured that the charity reached the people most likely to benefit from its resources.

Increasing Website Traffic and Engagement
As a direct result of these campaigns, Diabetes Norfolk experienced a significant increase in website traffic. This meant more individuals gained access to vital information about diabetes management and the support services available to them. At the same time, engagement across social platforms improved, with more people interacting with content and building a stronger connection with the charity.

Building a Stronger Community Presence
Through advanced targeting and relevant messaging, we helped Diabetes Norfolk engage more effectively with the local diabetes community. This not only raised awareness of the charity’s work but also encouraged greater participation in its programmes and services, creating long-term value for both the organisation and the people it supports.

Conclusion
Our work with Diabetes Norfolk highlights the impact of targeted social media advertising in raising awareness and driving meaningful engagement. By combining strategic Meta campaigns with tailored content, AdsVantage London was able to expand the charity’s reach and strengthen its role within the community. If you are looking to achieve similar results for your organisation, contact AVL today for a free, no-obligation consultation.