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Dr. Berg: Transforming Google Ads Across Seven Countries
Company Overview
Dr. Berg is a globally recognised health and wellness company specialising in nutritional supplements, education, and resources to support people seeking a holistic approach to better health. When AdsVantage London (AVL) began managing their Google Ads, the campaigns were underperforming. The business was facing losses and doubting whether Google Ads could deliver results on an international scale.
Restructuring and International Strategy
We carried out a complete overhaul of the existing campaigns, focusing on Performance Max and Shopping campaigns to better capture high-intent traffic. This restructure was applied across seven different countries, ensuring each market was targeted with relevant messaging and tailored campaign settings. By aligning strategy with local demand, AVL transformed the effectiveness of Dr. Berg’s advertising.
Outstanding Results
The restructure resulted in a dramatic increase in return on ad spend (ROAS), which rose from 2x to a consistent 12x across all regions - far exceeding industry benchmarks. With this level of performance, Dr. Berg was able to confidently increase investment in paid media, generating over £20,000 in monthly sales through Google Ads.
Conclusion
Our work with Dr. Berg demonstrates the power of expert Google Ads management at an international level. By refining strategy and applying best practices across multiple markets, AdsVantage London turned an underperforming account into a profitable, scalable channel for growth. If your business is looking to expand internationally and achieve similar results, contact AVL today for a free, no-obligation consultation.
