Company Overview
Home Instead is one of the UK’s leading home-care providers, supporting elderly people with personalised care that enables them to maintain independence and enjoy a high quality of life in their own homes.

Optimising Google Ads Campaigns
When we reviewed the existing Google Ads accounts, it was clear that many campaigns relied heavily on standard Search activity and were not taking full advantage of Google’s Performance Max capabilities. By restructuring the accounts and implementing Performance Max strategies, we improved both the efficiency and the effectiveness of their campaigns.

Refining Targeting for Local Impact
We also identified that a large proportion of leads were coming from outside the intended service areas, meaning budget was being wasted on irrelevant clicks. To correct this, we introduced postcode-specific targeting across each campaign. This ensured that Home Instead branches were only paying for traffic within their catchment areas, delivering more relevant enquiries and a stronger return on investment.

Driving Consistent Lead Generation
Through these improvements, AdsVantage London has been able to deliver hundreds of high-quality leads every month. These leads have supported both client acquisition and the recruitment of new care professionals, helping Home Instead branches grow sustainably and meet the increasing demand for elderly care services.

Conclusion
Our work with Home Instead highlights how professional management of Google Ads can transform campaign performance. By combining smart targeting with advanced optimisation, we maximised efficiency, reduced wasted spend, and delivered measurable results. If your business is looking to generate more leads through PPC advertising, get in touch with AdsVantage London today for a free, no-obligation consultation.