Company Overview
Pompeii Surgical is a USA-based medical company specialising in weight loss and geriatric surgery, providing advanced surgical solutions in Tijuana, Mexico. When AdsVantage London (AVL) reviewed their Google Ads campaigns, we identified significant issues affecting performance. Inaccurate conversion tracking meant ROI data was unreliable, and a high volume of spam leads was consuming budget that could have been spent on genuine enquiries.

Conversion Tracking and Data Accuracy
The first step was to restructure the conversion tracking system to ensure accurate data collection. With proper tracking in place, Pompeii Surgical gained a clear view of which campaigns were delivering results. This allowed for more effective optimisation and ensured that marketing decisions were based on reliable data rather than guesswork.

Improving Lead Quality
Spam leads were another challenge draining the budget. By applying advanced Google Ads features and refining campaign targeting, we significantly reduced low-quality leads. This shift ensured that advertising spend was directed towards genuine prospects. As a result, the campaigns consistently generated over $100,000 in verified value each month, with leads that were far more relevant to the business.

Campaign Optimisation and Growth
With tracking fixed and targeting refined, we turned to overall campaign performance. By optimising existing campaigns and creating new ones tailored to Pompeii Surgical’s objectives, we maximised their advertising budget. This approach delivered over 1,000 high-quality leads every month, providing a steady flow of opportunities and driving substantial business growth.

Conclusion
Our partnership with Pompeii Surgical demonstrates the power of expert Google Ads management. By enhancing ROI tracking, eliminating wasted spend, and focusing on high-value lead generation, AdsVantage London delivered measurable results that transformed campaign performance. If you are looking to achieve similar outcomes for your business, contact AVL today for a free, no-obligation consultation.