White Label Google Ads for Agencies
A simple white-label partnership that lets your agency scale Google Ads without hiring, training or adding more operational work. We manage everything behind the scenes at a predictable wholesale cost, while you keep the client relationship and the margin.
Google
Partner
Sales generated through campaigns we've managed
Leads generated
Your Agency
Google Ads performance report
Leads
1,284
+18%
CPA
£23.40
−12%
ROAS
4.6x
+0.8
Leads
vs. previous period
Your brand. Our expertise.
Weekly optimisation complete
Campaigns we've managed across 20+ industries
A note from our founder
We make growing your Google Ads offering simple. You win the client and keep the relationship. We handle the Google Ads delivery behind the scenes, giving you an experienced team at a predictable wholesale cost without the risk, management or overhead of hiring internally.
Nathaniel Ringham
Founder & Google Ads Strategist, AdsVantage
Google
Partner
London, UK
What we offer
We act as your behind-the-scenes Google Ads department. Your agency stays client-facing, while we take care of the delivery, optimisation, tracking, reporting and day-to-day account management.
Our Google Ads specialists manage your clients' accounts behind the scenes as an extension of your agency.
We handle the day-to-day work, larger strategic changes and ongoing optimisation, so your team does not need to recruit, train or manage additional PPC staff as you grow.
You remain fully in control of the client relationship.
We do not contact your clients unless specifically requested. Instead, we give you the information, strategy and account updates you need to confidently handle client conversations while we manage everything inside Google Ads.
Our partnership is designed to become more valuable as your agency grows.
You pay a clear wholesale cost for fulfilment, set your own client pricing and keep the difference. As the number of accounts you place with us increases, your cost per account can reduce, helping your profit margins grow alongside your agency.
Included with every account
Campaign strategy
Campaign setup
Keyword researchSearch term refinement
Conversion tracking
Ongoing optimisationPerformance testing
Monthly reporting
Dedicated agency supportWhy agencies partner with us
We remove the operational side of Google Ads fulfilment, giving you a simple way to take on more clients without increasing your internal workload.
01
Once an account is handed over, our team manages the Google Ads work from start to finish.
Campaign builds, tracking, search terms, keywords, bidding, optimisation, testing and ongoing management are handled by us, allowing your team to focus on winning clients and maintaining relationships.
02
You know what fulfilment costs before you sell the service.
Our pricing starts from £250 per client, per month and becomes more competitive as the number of accounts within the partnership grows.
This gives you a predictable cost base and allows your margins to improve as you scale.
03
Every agency partner has a direct group chat with a dedicated AdsVantage contact who stays up to date across all of your accounts.
You can use the group to ask questions, discuss strategy, request additional information for client conversations or raise changes that need actioning.
Your dedicated contact works directly with our Google Ads managers, helping decisions and requests move quickly without you having to manage individual specialists.
04
Our standard partnerships are designed for agencies looking to place five or more Google Ads accounts with us, with smaller portfolios accepted on a trial basis where appropriate.
You can start with a small number of accounts and add more as you grow. The more accounts we manage together, the more efficient the partnership becomes and the stronger your potential margins.
How it works
You bring in the client. We handle the Google Ads fulfilment behind the scenes.
01
Send us the client information and provide the access we need.
If the account is already running, we review the existing campaigns, performance and conversion tracking. If it is a new account, we gather everything required to build from scratch.
02
We create a clear Google Ads strategy based on the client's goals, budget, audience and current performance.
Whether the priority is more leads, more sales, a lower cost per acquisition or stronger ROAS, we build the account around the numbers that matter.
03
We build or restructure the campaigns, review tracking and prepare everything required for launch.
New campaigns can typically be live within 5–7 working days once we have the access and information we need.
04
Once campaigns are live, our team handles the ongoing management.
We continually refine search terms, keywords, bids, ads, targeting, budgets and campaign structure to improve performance over time.
05
Each month, we provide a clear, non-branded report covering the key performance information your agency needs.
You can add your own branding and send it directly to the client, or take the information and include it within a wider marketing report.
Your dedicated agency contact is also available to provide additional context, explain performance, discuss strategy and give you the information needed for client conversations.
As accounts grow and more clients are added to the partnership, we continue managing the delivery while your agency benefits from greater scale and stronger margins.
Have clients ready to hand over?
Book a call and we'll show you exactly how the partnership would work.
Our track record
Our team manages Google Ads across lead generation and e-commerce accounts in a wide range of industries, markets and budgets.
Sales generated
All timeThrough campaigns we've managed.
Monthly ad spend managed
Across active client accounts
Leads generated
Across campaigns we've managed
Languages
Campaigns managed across multiple international markets
Industries worked across
Including healthcare, professional services, e-commerce, home services and B2B
Countries
Campaigns managed across the UK, Europe, North America and beyond
Get in touch
Whether you already have accounts ready to hand over or are looking for a fulfilment partner that can grow with you, we'll show you exactly how the partnership works.
Tell us about your agency
Let us know how many Google Ads accounts you currently manage and how many you expect to grow to.
Speak with our team
We'll talk through your current setup, the type of clients you work with and how the partnership would operate.
Hand over the accounts
Once everything is agreed, we take care of the Google Ads delivery while you retain the client relationship.
Prefer to talk it through?Book a call directly with our team.FAQs
Straight answers about white labelling, pricing, communication, onboarding and account ownership.
Still have questions? Ask us on a free callNo, unless you want them to.
We operate behind the scenes and do not contact your clients unless specifically requested. Your agency remains the face of the service and retains the client relationship.
We give you everything you need to handle client conversations confidently, including performance information, strategic updates and additional context whenever required.
Pricing starts from £250 per client, per month and covers the ongoing Google Ads management required to run the account effectively.
This includes campaign management, optimisation, search term refinement, keyword management, performance monitoring and monthly reporting.
We can also handle new campaign builds, conversion tracking and larger strategic changes where required.
Our standard partnerships are generally designed around five or more accounts. Smaller numbers can be taken on as an initial trial before growing the partnership.
Pricing becomes more competitive as the number of accounts we manage together increases, meaning your fulfilment cost per client can reduce as your agency grows.
The partnership is designed to reward scale.
You pay us a wholesale fulfilment cost and decide what you charge your clients.
As you place more accounts with us, we can reduce the cost per account across agreed volume tiers. This means that as your agency grows, your potential profit margin on Google Ads management can grow with it.
It also makes forecasting simple. You know your delivery cost before taking on the client, without needing to factor in salaries, recruitment, training, software or additional management overhead.
We create a dedicated group chat for your agency with a named AdsVantage contact.
That person stays up to date across your accounts and acts as your main point of contact.
You can use the group to ask questions, discuss strategy, request information for client calls or ask for changes to be made.
Your contact communicates directly with our Google Ads managers so requests can be discussed and actioned quickly without you needing to manage the delivery team yourself.
Every month, we provide a clear, non-branded performance report containing the key information needed to understand how the account is performing.
You can simply add your agency branding and send it to the client, or take the information and incorporate it into a wider marketing report.
If you need additional detail for a client conversation, your dedicated contact can provide further context around performance, strategy, changes made and upcoming priorities.
For a new account, we can typically complete the strategy, build and launch within 5–7 working days once we have the access and information we need.
If the campaigns are already running, we can usually begin reviewing and optimising the account much sooner.
Yes. A large part of our work involves taking over existing accounts.
We review the campaign structure, conversion tracking, search terms, keywords, ads, bidding and overall performance before deciding what needs to change.
We do not rebuild accounts simply for the sake of it. If something is already working well, we keep it and focus our time on the areas where we see opportunities to improve performance.
You and your client do.
We work within Google Ads accounts controlled by you or your client, so the account history, campaign data and ownership remain with you.
Win more clients without worrying about how you will fulfil the work. AdsVantage operates behind the scenes as your Google Ads team, giving you predictable wholesale costs, dedicated support and the infrastructure to grow without building a larger in-house PPC department.
